GE Money Bank

Become the best fan

 
  • Case Study » GE Money Bank: Become the best fan
  • Case Study » GE Money Bank: Become the best fan
  • Case Study » GE Money Bank: Become the best fan
  • Case Study » GE Money Bank: Become the best fan
  • Case Study » GE Money Bank: Become the best fan
 
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Background&Challenge

We are here for you, as always

GE Money Bank, one of the Olympic partners, is a regular supporter of the Czech fans and the Czech national team. It even make a special card design. Our goal was to make everyone know this and join the celebrations. in a grand style.

Solution

Show us you are the best fan

We created a special march of sport fans to London. Along the way they can train in three different fan disciplines to become better fans and collect points with any record they make. As they move forwards in the chart, their position in the march changes. The march stops in several European cities and finally arrives in festive London. The first one to reach London wins a VIP trip for two to the Olympic games. Social media channels helped to communicate with fans on other channels, as well as Kinect games at some selected bank branches. Users could also personalize their avatars and get several badges. And of course, there was always something special for the GE Money Bank clients.

 

Results

Dedication reveals the true fans

Without any significant media support, we managed to get more than 140.000 people on the site by the middle of the competition. Visitors engaged, scored and shared their success with friends.

  • Highlights

    • 160 505

      Played games

    • 11 mio.

      Scored points

    • 140 000

      Visits so far

    • 5

      Parallax background scenes

    • 159 445

      Unique visitors

    • 1 400

      Games played by one player

  • Technologies

    • Adobe Flash
    • Microsoft Kinect
    • CSS 3
    • HTML 5