Tatra banka

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  • Case Study » Tatrabanka
  • Case Study » Tatrabanka
  • Case Study » Tatrabanka
 
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Background&Challenge

Going from old-fashioned to hip and trendy

Tatra banka is currently one of the leading banking institutions in the Slovak Republic. Over the years it has acquired the status of trendsetter in the financial segment, partially forced by a demanding target audience: middle class with higher income, value oriented and requiring perfect care and services online and offline. However, Tatra banka's website was lagging behind the image it was trying to build. We were confronted with a difficult task: to create a new and inspiring design that would also satisfy their needs for the best services.

Solution

Premium design and focus on function

Tatra banka’s website was unorganised, had an abundance of unnecessary information and outdated design. Given the number of problematic areas, we started with a thorough analysis of the website. Based on research and testing, we proposed a different segmentation, clean structure and a new premium design that would appeal to individuals that want quality and added value.

Improved experience for website visitors

What we wanted was an overall improvement of the customer and user experience on the website. We designed the website so that users could easily navigate through the contents of the web and quickly find the function or information they needed. Combined with premium design, we managed to improve the overall experience for the website greatly.

Results

Better orientation, better results

The first data indicate that the website was well received not only by our client, but by their customers as well. The client’s satisfaction was confirmed when we were offered to create another financial website and use the internet banking pattern.

Have a look: www.tatrabanka.sk/sk/

  • Highlights

    • 10

      Number of homepage design versions

    • 5

      Resolutions/fully responsive website