Keeping Toni&Guy in the forefront of innovation and originality
Our brief was to upgrade the company website, to create something innovative and original, in keeping with the Toni&Guy style, and extend it into other channels. Simply, make it big!
Great style starts with a great cut
We created a stunning interactive web presentation and made a supplementary interactive window display. Online users and passers-by could interact with one of three models by moving their mouse or via Microsoft Kinect and easily explore the perfection of a great haircut and sophisticated styling: the beauty of hair.
By combining Toni&Guy's passion for hair with our passion for design, we managed to come up with a beautiful, interactive website where the users can play with the models' hair just by moving their cursor. The idea was to show a wide variety of styles from one haircut and at the same time have fun, which we succeeded in doing.
Interactive window display
To expose more people to the website concept, we wanted to show in public how easy it is to play with the hairstyles, almost like styling your own hair. To do this, we chose to use Microsoft Kinect technology in an interactive window display. Just by walking past the window, people would make the models’ hair change and instantly see the results. The moving models surprised the passers by and had a great visual impact.
Pioneering hair style, pioneering interactive presence
We caught the attention of the media as well as people in the streets and once again confirmed the reputation of Toni&Guy as a trend setting and stylish hair studio. The traffic on the site boosted!
Growth of unique visitors
Used pictures of each model
Hours spent on styling
- Adobe Flash
- Microsoft Kinect